This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

Stocker Centrale Verwarming was founded in 1978. It is an established heating company in the region of Zevenaar; a city that lies on the border with Germany and the Netherlands. High quality and fast service are the vocal points of the organization. Because of changes in the industry, new competitors …

Deployments, such as the ones to Uruzgan, do not end when service members return home. For an extensive period of time, they have performed their jobs in a hazardous environment, with ambushes and violent attacks and the risk of being wounded or even killed. They may also have witnessed violation of …

The paper describes the development and evaluation of a curriculum unit in which 3rd semester preservice students in pairs developed and tried out a series of IBSE lessons in primary schools. The preservice students were especially selected for a university-based course whereas until recently all primary …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Creative SMEs are heavily focusing on the creating process designing new products and services. Consequently, their managers tend to loose contact with crucial management issues. Especially their knowledge of the financial aspects of their business can be so limited that they fail to connect with the …

This study was conducted in the eastern province of Kenya, Makueni district. The district was selected due to the large numbers of farmer who grow citrus. 20 farmers who grow citrus were selected of which 10 were farmers who grow both the grafted citrus and non grafted citrus to find their perception …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …