When corporate social responsibility (CSR) as a sensemaking process is assessed from a corporate governance perspective, this implies that stakeholders do not only influence companies by promoting and enforcing regulations and other corporate guidelines. They also influence companies by promoting regulation …

‘Entrepreneurship for Society’ is a new minor program at Amsterdam UAS, the Netherlands. Using the concept of the ‘Doughnut Economy’ by Kate Raworth as theoretical baseline, focus is on social entrepreneurship (SE). The curriculum is designed to foster transdisciplinary collaboration between students …

BioTrade is a business model that promotes protection, conservation and use of native biodiverse resources, implemented through the fundamental pillars of sustainability. Within that context, the purpose of the present thesis is to account for the sustainable viability of the exportable, native products …

Social enterprises are the organizations founded, owned, and/or managed by the social entrepreneur(s). Their organizations can take different (sometimes multiple) legal forms, such as foundations, cooperatives, or limited liability companies. Some countries introduced separate organizational forms to …

Universities have become more engaged or entrepreneurial, forging deeper relations with society beyond the economic sphere. To foster, structure, and institutionalize a broader spectrum of engagement, new types of intermediary organizations are created, going beyond the “standard” technology transfer …

Background: Recent transitions in long-term care in the Netherlands have major consequences for community- dwelling older adults. A new paradigm expects them to manage and arrange their own care and support as much as possible. Technology can support this shift. A study has been conducted to explore …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The ‘pay gap’ is a relatively new term. However, it is a problem that was developed around the beginning of the 20th century, the moment when women were allowed to hold a paid occupation in the Netherlands and Norway. The pay gap, often confused with unequal pay for the same work, is actually a complex …

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …