This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

Purpose: The purpose of this paper is to focus on the effects of career development and guidance among students (age 17-23) enrolled in higher education in The Netherlands. First the paper explores whether the development of career competencies contribute to career identity, learning motivation, certainty …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

Gastcollege Masteropleiding MIM Tilburg University/TiasNimbas Business School op 17 & 18 mei 2013.• Basic principles of Change Management• Group practice• TheoryU and Social Networking theory as framework for Leadership• Theory about Lean thinking as a method for improving Leadership skills and strategy …

• Basic principles of Change Management • Group practice • TheoryU and Social Networking theory as framework for Leadership • Theory about Lean thinking as a method for improving Leadership skills and strategy deployment • Group practice in collegial peer coaching • Summary and mission setting for personal …

The Internet offers many opportunities to provide parenting support. An overview of empirical studies in this domain is lacking, and little is known about the design of web based parenting resources and their evaluations, raising questions about its position in the context of parenting intervention programs. …

Social Sourcing for @SAIL project. Social sourcing: what is it, why do it, how can you make it work?

Cyber crime increases with the advent of new online Internet services (e.g., entertainment, commerce, payment, pubic administration, social networking services). Not only do cyber criminals target governmental or public institutions, they increasingly victimize individuals and smaller organizations. …

The integrated use of technologies in learning in formal education and training in The Netherlands is far from realized, and there is still a long way to go to reach that goal. But what are the views of students and early career teachers about learning with technologies? This chapter focuses on Dutch …

The use of the word “social” in the context of information technology goes back to the very beginnings of cybernetics. It later pops up in the 1980s context of “groupware.” The recent materialist school of Friedrich Kittler and others dismissed the use of the word “social” as irrelevant fluff – what …