This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

This report reveals the critical missing links within the city of Rotterdam. The city of Rotterdam is full of physical and mental barriers, partly because of harbours and infrastructure. The barriers, which were experienced by some respondents appeared to isolate complementary sectors off of eachother. …

In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …

Finite element analysis on large structures in the mining industry is mainly set up with beamelements. During the modelling of the structures a couple of assumptions are made to ensure that the structure is not too complex. The connections between the beams are usually released in a couple of direction …

The influence of mutual spousal interrelations in domains such as health and wellbeing has been demonstrated, but little is known about the domain of everyday activities of couples in late life. In the present explorative study, we considered all of the activities participating couples talked about to …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Aruba Aloe is looking to expand their sales out of the Americas and is looking at other markets. This research paper will make a case for the Netherlands as the market of choice and at the same time give the company insight as to what they can expect. First off, the basic information of the company is …

In this dissertation, the European Commission's selection process of policy instruments to tackle climate change has been reviewed, with the main focus on understanding what internal factors have influenced the Commission in this process and how this has led to the implementation of soft policy instruments. …

Light pollution is one of the fastest growing and most pervasive of environmental pollution (Chepesiuk, 2009). In the last couple of years, a lot of research has been done about the effects of light pollution. The interest in light pollution has been growing in many fields of science, extending from …

The internet is becoming a tightly interwoven part of our everyday lives. There is a growing market for web services which augment the daily life of users trough products with an internet connection. We call these real world extensions of the web embedded media. In the last couple of years we explored …