The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

Paris Charles de Gaulle Airport was the second European airport in terms of traffic in 2019, having transported 76.2 million passengers. Its large infrastructures include four runways, a large taxiway network, and 298 aircraft parking stands (131 contact) among three terminals. With the current pandemic …

Digital transformation has captured much enthusiasm from both academia and industry. It is essential for any organization to incorporate digitalization into its strategy. The state-of-the-art technologies have enhanced the data storage and processing capabilities. Together with the exponentially increased …

Many health education programs use progress tests to evaluate students’ progress in learning and to identify possible gaps in the curricula. The tests are typically longitudinal and feedback-oriented. Although many benefits of the progress test have been described in the literature, we argue that the acclaimed …

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this …

Although it appears increasingly important yet potentially challenging to attract consumers to physical stores, location‐based messaging has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location‐based persuasion approach retailers should …

Business Rule Management (BRM) is a means to make decision-making within organizations explicit and manageable. BRM functions within the context of an Enterprise Architecture (EA). The aim of EA is to enable the organization to achieve its strategic goals. Ideally, BRM and EA should be well aligned. …