Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped …

Zowel in de marketingtheorie als in de praktijk is er veel aandacht voor zowel klantbeleving als voor merkbeleving. Vreemd genoeg is er onvoldoende afstemming tussen beide. Zo houden experiencespecialisten en accountmanagers zich niet bezig met merkwaarden, en houden brandmanagers en CMO’s (Chief Marketing …

The Institute of Network Cultures and the Learning Community Critical Making are proud to present the Post-Precarity Zine, a toolbox for beginning artists. Times have changed. The art world and the creative economy are no longer the ones we used to know. The digital economy, the pandemic, and the cuts …

Door de digitale transitie ontstaan nieuwe type publieke ruimtes en nieuwe manieren waarop burgers en overheden zich tot elkaar verhouden. Het lectoraat Civic Interaction Design verkent de rol van interactieve media en digitale technologieën in deze ontwikkeling. Samen met bedrijven, overheden, ontwerpers, …

At the end of 2019, the Municipality of Rotterdam commissioned Humanitas ESSM to research the situation of male sex workers in the area of Rotterdam. This demographic often goes unnoticed in sex work-related policies and interventions by public authorities. The Municipality spotted their knowledge gap …

NOVA coordinates a group of three inflatable mobile planetariums which visit around 200 primary and secondary schools per year (~30,000 students/year). After an initial stop in activities (March-June 2020) due to the COVID-19 crisis, NOVA restarted school visits in July 2020 using a high quality flat-screen. …

By using information technology, local governments can develop alternative forms of citizen engagement. Civic crowdfunding campaigns supported by online platforms enable citizens to participate financially in social projects and can be matched with government funding. As such, an alternative for subsidies …