Globalization has left its mark on the equestrian industry. Equestrian sport events are attended by different nations, so many organizers face the challenge of adapting their marketing communication to international visitors. The aim of this study is to help them adapt communication to the differentcultures.The …

In safety science and practice, there have been various safety models, each of them reflecting a particular approach to safety management and accident causality. The large variety of models suggested in literature and applied in practice serve the communication of diverse perspectives towards safety …

Communication problems are acknowledged as hazardous eventualities affecting operations negatively. However, a few systematic attempts have been made to understand the pattern of communication issues and their contribution to safety events. In this paper, we present the AVAC-COM communication model and …

Modern safety thinking and models focus more on systemic factors rather than simple cause-effect attributions of unfavourable events on the behaviour of individual system actors. This study concludes previous research during which we had traced practices of new safety thinking practices (NSTPs) in aviation …

In this paper we present a review of existing aviation safety metrics and we lay the foundation for our four-years research project entitled “Measuring Safety in Aviation – Developing Metrics for Safety Management Systems”. We reviewed state-of-the-art literature, relevant standards and regulations, …

Poster presentation at Let’s Gro Groningen, on the opportunity for inner-city production of biogas within a circular restaurant concept at the Boterdiep, Groningen, in collaboration with Mr Maik van Heerd (Progress Events), Mr Geert Greving (Groningen Gist), Mr Ruud Paap (New Energy Coalition), Thomas …

New insights and research to support regional governments, municipalities and cluster organisations to support cluster innovation processes to tap into key enabling technologies and global value chains through better policy instruments and learning from good practices. Presentations and panel discussions …

Several facts and developments in the economy and the spa industry lead to shifting customer demands. In combination with an insufficient understanding of the process of experiences and their effects on customers result in the need for a deeper insight into the individual customer experience in the spa …

This presentation was part of an exchange programme with delegations from Japan, Hamburg and Groningen. dr. J.J. Aué looks back on events and summarizes the Japan National Hydrogen Strategy