Computers are promising tools for providing educational experiences that meet individual learning needs. However, delivering this promise in practice is challenging, particularly when automated feedback is essential and the learning extends beyond using traditional methods such as writing and solving …

Jo-An Kamp is a lecturer and researcher at Fontys University of Applied Sciences in the Netherlands. She coaches ICT students in the fields of UX, research, (interactive) media, communication, (interaction) design, ethics and innovation. She does research on the impact of technology on humans and society. …

Jo-An Kamp is a lecturer, researcher and coordinator at Fontys University of Applied Sciences in the Netherlands. She coaches ICT students in the fields of UX, research, (interactive) media, communication, (interaction) design, ethics and innovation. She does research on the impact of technology on …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

The purpose of this paper is to reflect on the experiences of safety and security management students, enrolled in an undergraduate course in the Netherlands, and present quantitative data from an online survey that aimed to explore the factors that have contributed to students’ satisfaction with, and …

Since the start of the COVID-19 pandemic, organisations have drastically started to reformulate the functionalities of their offices. The trend hybrid working has caused office buildings to have considerable low occupancy rates, as employees rather perform certain tasks at home and do not feel like the …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

This research analyzes and evaluates Aosenuma's current Business Development Department and gives a specific Business Process Improvement by establishing an Automated Databse System and Real-time KPI Tracking Dashboard. As a framework, the approach employs Mixed Method Research and the Phase Consultancy …

Sensing technology is increasingly used to collect data about the workplace to provide insights into building performance and work activities. While such systems provide meaningful insights, they are a ’black box’ in nature considering people as passive data subjects with no input into the sensing and …

Promoting healthy and active lifestyles is an important objective for many governing agencies. The design of active urban environments can be an effective tool to encourage more active behaviors and water features can attract people, improving their experience of the urban space. To explore the potential …