Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Photonic biosensors for medical diagnostics have been in development for some time. They have proven to show equal or better performance as compared to other techniques in terms of sensitivity, accuracy, and reliability. In order for companies to successfully introduce these sensor products on the market, …

The aim of this research was to find out if Mycelium has the ability to replace stones in a roman arch bridge structure, by setting up the appropriate laboratory tests and by conducting a desk research to help identifying the best substrate out of the three substrates picked that will produce mycelium …

In this design research, a new design thinking model is utilised to create a sustainable capsule collection and future roadmap to improve environmental impact for the company Hang Eleven BV (Hereinafter referred to as H11). The design model explores 3 different phases; inspiration, ideation and implementation. …

As a full company, with corresponding overhead costs, the average cost to hire a designer working for Witteveen + Bos is €90 per hour. In comparison, an experienced self employed designer working from home with a yearly income of €100.000 will do the same job for roughly €60 to €70 per hour (€100.000 …

As part of the Cybersecurity Noord-Nederland project, the University of Groningen hosted a series of mini-lectures on cybersecurity. The lectures were given by experts in the field of cybersecurity. Each of the speakers has discussed cybersecurity threats, vulnerabilities as well as remedies from different …

The research for prepared for the commission company Blue Farm. The research was conducted to design a new strategic plan for Blue Farm to successfully establish itself in the German Gastronomy Sector and achieve a 15% market growth rate by July 2023.

"Over two-thirds (67%) of global office workers feel like they are constantly repeating the same tasks over and over again, according to a recent survey performed by a leading enterprise automation software company. The employees (specifically the starters and interns) of Cushman & Wakefield in Prague …

Purpose Food waste is one of the most challenging issues humanity is currently facing. Therefore, there has been a growing interest in the prevention of food waste because of world hunger, environmental impacts, resource scarcity and economic costs. The purpose of the study is to investigate the factors …

The process of sleep transitions (falling asleep and awakening) determines our perception of the consecutive morning experience. Factors contributing towards a productive and pleasant start of the day were evaluated in order to build context for the design of an innovative alarm clock. Two types of factors …