Although it appears increasingly important yet potentially challenging to attract consumers to physical stores, location‐based messaging has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location‐based persuasion approach retailers should …

Exhaust emissions from motorized vehicles are not only harmful to the environment but also to human health. However, motorists are not necessarily aware of the adverse health effects resulting from their emissions. In this work, we use the health aspect as a primary motivation factor in the design of …

Er wordt door de innovatiewerkplaats van het Centre of Expertise Healthy Ageing van de Hanzehogeschool een nieuwe app ontwikkeld die gebruikt gaat worden bij de behandeling van depressieve-en/of chronische pijn patiënten. Tegenwoordig is het lastig voor professionals om advies op maat te geven wanneer …

"In recent years, the former Dutch welfare state has been transformed into a participation society [1]. As support from the government decreases, citizens are increasingly expected to be self-managing. Since not everyone is able to be self-managing, there is an increasing demand for help offered by volunteers. …

Bij de commercie afdeling is een onderzoek geweest waaruit blijkt dat er gebrek is aan relevante informatie en interactieve tools om het partnerprogramma optimaal te gebruiken. De pagina van het partnerprogramma is statisch en voldoet niet meer aan de behoeften en verwachtingen van gebruikers. Vanuit …

A commonality in socially-aware persuasive games is the strategy to appeal to empathy, as a means to have players feel and understand the struggles of another. This is particularly evident in the expanding use of immersive technologies, lauded for its ability to have players more literally 'stand in …

Self-tracking and automated persuasive eCoaching combined in a smartphone application may enhance stress management among employees at an early stage. For the application to be persuasive and create impact, we need to achieve a fit between the design and end-users’ and important stakeholders’ values. …

Integrated approach aims at bridging the gap between theory and practice in designing persuasive eHealth applications.  Developed from a didactic and educational perspective and is being implemented in our master program. It enables our master students to design user-centered persuasive eHealth …