Persuasive games exist for a wide variety of objectives, from marketing, to healthcare and activism. Some of the more socially-aware ones cast players as members of disenfranchised minorities, such as migrants, prompting them to 'see what they see'. In parallel, a growing number of designers has recently …

Eetsnelheid is een zeer hardnekkige gewoonte die moeilijk te veranderen blijkt. Toch is het belangrijk dat snelle eters leren om langzamer te eten. Mensen die langzaam eten zijn namelijk sneller verzadigd en eten doorgaans minder dan mensen die snel eten. In dit onderzoek wordt getest of het gebruik …

Een digitaal product ontwerpen dat debiteurenbeheer overneemt van ZZP-ers en MKB-ers. Een product neerzetten dat organisaties kan helpen bij debiteurenbeheer, door gebruik te maken van een “persuasive design” dat debiteuren moet overtuigen hun betalingen binnen een redelijke termijn te voldoen.

Voor aanvang van de stage heeft boonduq al een concreet idee voor een vernieuwing van de bedrijfswebsite, namelijk het aanbieden van hun kennis over online marketing in ruil voor geld. Nadat ik in de eerste weken van de stage diverse gesprekken heb gevoerd met mijn bedrijfsmentor, heb ik de definitieve …

Overweight is associated with a range of negative health consequences, such as type 2 diabetes, cardiovascular disease, gastrointestinal disorders, and premature mortality. One means to combat overweight is through encouraging people to eat more slowly. People who eat quickly tend to consume more and …

Reductions in eating rate have been recommended as potential behavioral strategies to prevent and treat overweight. Unfortunately, eating rate is difficult to modify, due to its highly automatic nature. Training people to eat more slowly in everyday eating contexts, therefore, requires creative and engaging …

Behaviour change design has much to gain with the integration of insights from the behavioural sciences in the design process. However, this integration needs to be done without hampering the creative process. In two rich design cases aimed at health and safety behaviour change, we describe our efforts …

Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based …

Management Summary Litter is a social and environmental problem with undesirable consequences. Facility managers and cleaning companies of universities of applied sciences, consider indoor litter as a hot topic. Universities should take the litter issue serious. Less litter could contribute to cost …

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. …