Vaker sporten. Minder alcohol drinken. Stoppen met roken. Nu echt op tijd naar bed. Dat leefstijlverandering lastig kan zijn, weten we allemaal. Maar voor sommigen lijkt het welhaast onmogelijk. Leefstijlverandering kost energie en aandacht. Wat als je daar helemaal geen ruimte voor hebt, omdat je …

Previous research suggests that narrative engagement (NE) in entertainment-education (E-E) narratives reduces counterarguing, thereby leading to E-E impact on behavior. It is, however, unclear how different NE processes (narrative understanding, attentional focus, emotional engagement, narrative presence) …

Past research on designing for behavioural change mostly concerned linear design processes, whereas in practice, Agile design methods are increasingly popular. This paper evaluates the possibilities and limitations of using Agile design methods in theory-driven design for behavioural change. We performed …

Wat we vinden en zeggen over mobiliteit, staat vaak haaks op wat we doen. Gedragswetenschapper Reint Jan Renes krijgt van Re. (Rethinking Mobility) carte blanche om het mobiliteitsgedrag te veranderen in een denkbeeldige organisatie. Welke middelen zou hij inzetten?

Designing solutions for complex behaviour change processes can be greatly aided by integrating insights from the behavioural sciences into design practice. However, this integration is hampered by the relative inaccessibility of behavioral scientific knowledge. Working in a multidisciplinary of design …

Behaviour change design has much to gain with the integration of insights from the behavioural sciences in the design process. However, this integration needs to be done without hampering the creative process. In two rich design cases aimed at health and safety behaviour change, we describe our efforts …

Full text via link. In mei 2016 is na ruim 2 jaar een einde gekomen aan onderzoeksproject The Next Level. De lectoraten Crossmediale Communicatie in het Publieke Domein (PubLab) en Regie van Veiligheid (Hogeschool Utrecht) werkten hierin samen met professionals uit het communicatie- en veiligheidsdomein. …

Habitual behavior is often hard to change because of a lack of self-monitoring skills. Digital technologies offer an unprecedented chance to facilitate self-monitoring by delivering feedback on undesired habitual behavior. This review analyzed the results of 72 studies in which feedback from digital …

Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based …

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. …