The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

This paper theorizes the spiritual processes of community entrepreneuring as navigating tensions that arise when community-based enterprises (CBEs) emerge within communities and generate socio-economic inequality. Grounded on an ethnographic study of a dairy CBE in rural Malawi, findings reveal that …

What Moves People: Sustainable Travel to Events at Arena Poort Today over 50% of the event goers who are going to a venue at the Poort are travelling by car. Unfortunately this has a big downside for the environment. This interactive experience map presents opportunities in which event goers can be stimulated …

What Moves People: Sustainable Travel to Events at Arena Poort Today over 50% of the event goers who are going to a venue at the Poort are travelling by car. Unfortunately this has a big downside for the environment. This interactive experience map presents opportunities in which event goers can be stimulated …

What Moves People: Sustainable Travel to Events at Arena Poort Today over 50% of the event goers who are going to a venue at the Poort are travelling by car. Unfortunately this has a big downside for the environment. This interactive experience map presents opportunities in which event goers can be stimulated …

‘Entrepreneurship for Society’ is a new transdisciplinary minor program on social entrepreneurship (SE), offered by Amsterdam University of Applied Sciences in the Netherlands. Students, teachers, researchers and partners from the field of SE collaborate in minor, with the aim of reinforcing a new perspective …

The phenomenon of climate change became an evident threat to the nature-based tourism sector with its various Safari Operators in Zimbabwe. Tourism enterprises, such as Safari Operators, are not able to avert this phenomenon from happening and are challenged with the complex and multidimensional nature …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …