Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

Vertical and horizontal alignment within organizations are seen as prerequisites for meeting strategic objectives and indications of effective management. In the area of safety management, the concept of vertical alignment has been followed through the introduction of hierarchical structures and bidirectional …

PurposeThis thesis focuses on the level involvement of users, called placemaking, in the process of the creation of new place to study, work and teach as a project related to Real Estate and Facility within a Higher Education Institute in the Netherlands.Design/methodology/approachCombination of a literature …

This chapter discusses ISIL ’ s marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought …

This chapter discusses ISILs marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought by …

This chapter concerns itself with the way in which China uses mainly non-kinetic means to broaden its power and influence in the South China Sea. The old writings of Sun Tzu and the modern writings of Liang and Xiangsui, together with the analysis of the tensions in the South China Sea, demonstrate that …

This chapter discusses a prime example of Western strategic communication in the final decades of the Cold War, i.e., the promotion and protection of human rights. Western human rights promotion was part of the ideological struggle between the two blocs and contributed to weakening Moscows hold over …

The 18th Annual Congress 2016 of the European Public Relations Education and Research Association "How strategic communication shapes value and innovation in society: Let’s Talk Society" http://www.euprera2016.nl/

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …