This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

We present a novel anomaly-based detection approach capable of detecting botnet Command and Control traffic in an enterprise network by estimating the trustworthiness of the traffic destinations. A traffic flow is classified as anomalous if its destination identifier does not origin from: human input, …

De noordelijke samenlevingen van zowel Nederland als Duitsland willen graag hun mobiliteit vergroenen. In dit kader is er een wens naar elektrische mobiliteit. Op het gebied van elektrische mobiliteit vinden momenteel zeer veel ontwikkelingen plaats. Niet alleen op het gebied van voertuig en de laadinfrastructuur …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Fragmentation of the environment affects the dispersal of Eurasian lynx (Lynx lynx). This also occurs in the Harz region, in central Germany, where in 2000 the Luchsprojekt Harz started reintroducing the Eurasian lynx. This constantly growing population causes lynx dispersal including high traffic volume …

This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …