The purpose of this thesis is to analyze the consumer awareness of Anthurium cut flower in Being market and provide the recommendations for problem owner (Qing Yan Spring Horticulture Co.) to increase the sales rate in Being market.

As environmental concerns becoming increasingly important to logistics service providers, the question arises as to how they can achieve sustainable physical distribution practices while surviving the severe competition in freight transport. This issue is further complicated by the pressures from the …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

For this examination, qualitative research has been carried out into which extent the Internet has influenced the traditional consumer decision process (CDP) model (Blackwell, Miniard & Engel, 2006) and how the stages of this model are visible on websites. It is examined because the emergence of the …

The aim of this research is to assess the potential impact of the CO2 Performance Ladder on CO2 emission reduction. The CO2 Performance Ladder is a new green procurement scheme that has been adopted by several public authorities in the Netherlands; it is a staged certification scheme for energy and CO2 …

With increased share of energy generated from variable renewable sources, storage becomes a critical issue to ensure constantly balanced supply/demand. Methane is a promising vector for energy storage and transport.

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