Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

This research project aims to understand the factors that influence susceptibility to HIV for female and male students in LAMS (Lycee Agricole Meidji o Sekou in Benin), in order to contribute to the reduction of the phenomenon. The results of questionnaires, group discussions and interviews show the …

The 'implementation' and use of smart home technology to lengthen independent living of non-instutionalized elderly have not always been flawless. The purpose of this study is to show that problems with smart home technology can be partially ascribed to differences in perception of the stakeholders involved. …

Many visitor studies make social background variables the central point of departure to explain participation patterns. How the past is 'staged', however, also has an influence on those to whom it appeals. This relational perspective calls for new conceptual tools to grasp empirical reality. Inspired …

The annual publication (since 1995) of the Corruption Perceptions Index (CPI) by Transparency International (TI) Secretariat in Berlin, gives the scores of the perceptions which selected observers have of the prevalence of corruption in their countries. They do not report about facts. Moreover, these …

The present study focuses on the level of stress male and female teachers perceive when dealing with the most behaviorally challenging student in his or her classroom. To measure stress in Dutch elementary classrooms, a sample was drawn of 582 teachers. First, they rated the most challenging student …

An investigation in the learning effects of integrated development projects. In two subsequent semesters the students were asked how they rated their competencies at the start of the project as well as at the end of it. The students voluntarily filled out a questionnaire. After the last questionnaire …

This paper presents the development and construct validation of an instrument for identification of resilient and less-resilient middle adolescents in high school. Purpose of this identification is a qualitative in-depth interview study of perceptions of resilient and less resilient middle-adolescents …

Communication plays an important role in manyprofessional contexts. This is especially truefor students in the field of social work. Theaim of this study was to develop formative,self-regulated multimedia self-assessment ofsocial-communicative competencies for socialwork students. First, a pilot study …

Background: Most older adults prefer to age in place, and supporting older adults to remain in their own homes and communities is also favored by policy makers. Technology can play a role in staying independent, active and healthy. However, the use of technology varies considerably among older adults. …