-het verloop onder fitnessklanten is groot, mede als gevolg van de toenemende concurrentie. Omdat verwacht wordt dat klantenwerving niet eenvoudiger wordt, zullen fitnesscentra zich meer moeten richten op klantbehoud; -om de retentie te verhogen is het nodig de aandacht te verschuiven van het functionele …

Based on the theory of embodied cognition we developed NOOT, at tangible tool that allows marking audio-moments during creative sessions. A detailed analysis of using NOOT in practice lead to a reconceptualization of NOOT within processes of external scaffolding. It also spurred a new design project focused …

We present a fully working prototype of NOOT, an interactive tangible system which supports (sharing of) moments of reflection during brainstorms. We discuss the iterative design process, informed by embodied situated cognition theory and by user studies in context using various versions of the prototype. …

In order to design effective Persuasive Technology (PT) interventions, it is essential that designers understand the multitude of factors that lead to behavioral change, rather than guessing at a solution or imitating successful techniques without understanding why. The few available PT design frameworks …

The Co-Design Pressure Cooker was set up to gather knowledge on co-design in product development activities of Small-to-Medium Enterprises(SMEs). This booklet gives an impression of ten projects conducted in the Province of Utrecht, the Netherlands. In these ten projects, a total of 22 companies were …

Het zwaartepunt van de ingenieursopleiding is aan het verschuiven. De ‘Utrechtse ingenieur’ zal zijn werk en toegevoegde waarde steeds meer vinden op het terrein van ontwerpen. Aan het ontwerpproces zelf worden steeds zwaardere eisen gesteld. Constructie en productie vinden in toenemende mate …

Introduction (author supplied) : In this paper we propose future mapping, an alternative approach to futures research. With future mapping we intend to overcome some of the main problems that we encountered when applying scenario thinking in the area of product design and innovation. Future mapping attempts …