This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …

from the article: Supply chain integration intensifies through digitalisation of business administration (BA) processes. However, it is unclear whether differences exist between the public and private sector in development or implementation of supply chain integration solutions. The large scope of …

Safety investigations fall under the typical definition of a project since they have definite start and end dates and offer a specific end-product, meaning the safety recommendations which must be considered by the respective stakeholders as a means to improve the safety of daily operations. The scope …

This dissertation explores the ways in which third wave feminist organisations can influence mass media coverage in their favour. Social movements are dependent on mass media in order to thrive. Mass media legitimises social movement’s claims, broadens the scope of conflict and mobilises the public (Gamson …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

The objective of this dissertation was to find out how The Hague University of Applied Sciences (THUAS) can maximize student success and student retention, specifically how The Hague University can combat the continuously decreasing number of students enrolling and successfully completing their studies …

Purpose The purpose of this paper is to clarify which knowledge, skills and behaviors are used to describe excellent performance in professional communication. As the demand for talented communication professionals increases, organizations and educators need an empirically defined set of performance …

Pilot fatigue has been identified as a determinative factor in various safety events, leading to the introduction of Fatigue Risk Management regulations and standards worldwide. The scope of this study was to examine whether event and pilot characteristics recorded in safety investigation reports were …

The research explored how a Dutch energy cluster embedded within a larger context of European and global developments reflected complex dynamics due to changes in its context. The case study explored Energy Valley of the Netherlands, a peripheral region that meets the challenge of energy transition, …