Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

The space applications industry is a huge developing market that is now playing an important role at the political, social and economic scenes of every country. More and more attention is drawn to the space technologies and its application possibilities. This is the reason why a lot of exhibitions and …

Dit onderzoek is een local case study over Albert Heijn Doelstraat in Hoogerheide. Het onderzoekt de doelstellingen van het nieuwe concept, hoe dit concept over komt bij de klanten, verbeteringen c.q. verslechteringen ten opzichte van het oude concept en welk concept de voorkeur heeft onder AH-klanten …

Chapter overview 1. About the Company This first chapter will further introduce Nedcars Autoverhuur and will more thoroughly discuss personnel, the company's values, and its mission. Also it will introduce its current customers. It will serve as the context of this thesis. 2. Situation Analysis In the …

COS Zuid Holland Zuid's main mission is to broaden the basis for international cooperation. This means attracting new groups to get more involved in international cooperation. COS ZHZ already does very well in strengthening the existing basis for international cooperation, however reaching for new target …

This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …

As the government states that current students have a loan aversion, more students in my opinion seem to make more use of the loan services of the Informatie Beheer Groep (IBG). That was my starting point before I began this thesis. My point of view concerning student loans was that students do loan …