The German market for equine eye care products is small, but there is a high need and a willingness to pay for specific care products among equestrians. This analysis of the general trends, distribution channels, product types, packaging, active substances, claims and prices provides a guide for future …

The demand for sustainable seafood has increased over the last few years, which has encouraged fisheries to apply for sustainability certification. Fisheries that are not able to apply for this type of certification, due to shortcomings in certain areas related to sustainability, have the opportunity …

Electrification of mobility exceeds personal transport to increasingly focus on particular segments such as city logistics and taxis. These commercial mobility segments have different motives to purchase a full electric vehicle and require a particular approach to incentivize and facilitate the transition …

This report was created during an internship in a new world wine importing company. This sector is in slight increase from year to year thanks to the popularization of its wines. However, the millennials are more in search of organic, biodynamic or natural wines. Indeed, a new method of consumption has …

Commissioned by IQ Leads this research report is written for Hipperz. Hipperz is a webshop that operates in the online market of the bag/suitcase industry. IQ Leads is responsible for Hipperz's marketing. This research examines the wishes and needs of the target group, compared to purchasing the assortment …

Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

The research concerned semi-dyadic relations in SMEs and large companies that managed innovative suppliers in New Zealand construction supply chains. It explored effects of (independent) company variables on (mediating) procurement management variables, and also the effects of these variable types on …

Don’t mind me while I drive through your neighborhood taking photo’s of your house, gathering your emails, passwords and other private information from your wifi network. It’s nothing personal, I’m doing it to everyone, in every street, in over 30 countries. Perhaps you can also excuse me while I give …