This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Research, advisory companies, consultants and system integrators all predict that a lot of money will be earned with decision management (business rules, algorithms and analytics). But how can you actually make money with decision management or in other words: Which business models are exactly available? …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

Objective: The aim was to create a reliable information provisioning system in healthcare for both care and research processes, based on existing data standards and standardized electronic messages. The research question is: How can a Clinical Data Ware House (CDWH) be developed for standardized basic …

In this paper we discuss the general approach and choices we made in developing a prototype of a social media monitor. The main goal of the museum monitor is to offer museum professionals and researchers better insight in the effects of their own social media usage and compare this with other actors …

A lot of research into the use of recorded lectures has been done by using surveys or interviews. We will show that triangulation of multiple data sources is needed. We will discuss how students use recorded lectures according to their self-report and what actual usage of the recorded lectures can be …

This study analyses the interactions of students with the recorded lectures. We report on an analysis of students' use of recorded lectures at two Universities in the Netherlands. The data logged by the lecture capture system (LCS) is used and combined with collected survey data. We describe the process …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

Social media have become an important element of modern society in a short period of time. Social media are online tools to connect people; it implies the development of publication to conversation and from sending to dialogue (Social Media Update 2010, 2010, p.2). It is important to keep in mind that …