Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Throughout Europe cities face the same kind of problems. Therefore, a common idea occurred that there should be some sort of cooperation between these cities to solve these problems together. This common idea eventually led to the URBACT programme, which is a programme that consists of several networks …

ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

Zwolle is a fast growing city, surrounded by the “IJssel” and “Zwarte Water”. Staatsbosbeheer wants to investigate what types of recreation are offered in its areas and what the recreational demand of these visitors is. To analyze an area and what kind of recreation facilities are available, Staatsbosbeheer …

SMEs represent a very important part of the European economy today, and within this SME group the creative sector is recently one of the fastest growing sectors. Our paper studies the innovation management of 105 creative SMEs in Flanders and the Netherlands, based on the innovation diagnostic instrument, …

The main question this final paper wants to answer is what the opportunities are for Fiber to the Home (FttH) on the Dutch market? In answering this question the Telecompaper report of 2008 and 2009 served as an important source, although 2009 was the main focus since this information was up-to-date. First …

The space applications industry is a huge developing market that is now playing an important role at the political, social and economic scenes of every country. More and more attention is drawn to the space technologies and its application possibilities. This is the reason why a lot of exhibitions and …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …

"Wandelen voor Water" is an activity for good causes that has been carried out by Simavi since 2004. The main purpose of the activity is to finance the building of water systems in The South (= developing countries) and to educate its citizens as to the importance of hygiene. Dutch students are obtaining …