AIM The aim for this research report is to provide brands with the right tools that will help them to cater to the rise of cultural diversity within the underwear industry. RESEARCH QUESTION How can brands cater to the rise of cultural diversity within the underwear industry? SUB- QUESTIONS 1. What relevance …

The purpose of this literature study is to obtain information about educational approaches to teaching 11 to 12 years old children focusing on how to distinguish between real news and fake news. With this purpose we studied 16 academic papers about learning activities to make primary school children …

Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, …

A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …

Recommendation systems, recommenders in short, selecting and filtering content are widely used by companies in order to provide suggestions for items to users. These ‘items’ range from songs (e.g., Spotify), series (e.g., Netflix), and movies (e.g., YouTube) to messages (e.g., Facebook), job vacancies …

Introduction: Integrating web-based or mobile components and face-to-face components within a treatment process is called blended care. As part of the participatory development of a blended physiotherapeutic intervention for patients with low back pain (e-Exercise LBP), a proof of concept study was carried …

This study addresses the ethnic identity of transculturally placed adolescent foster youth with ethnic minority backgrounds in The Netherlands. We conducted qualitative interviews to provide insight into the lifeworlds of twenty foster youth. We found that constructing an ethnic identity was complex …

Nissan Motor Co. is a worldwide car manufacturer established in Japan in 1933. Nissan has the slogan ‘innovation that excites’, and many years they have been the leader in a few European car branch markets. Examples are the European market of electric cars and a few C-segment markets. This plan is written …

INTRODUCTION: Integrating web-based or mobile components and face-to-face components within a treatment process is called blended care. As part of the participatory development of a blended physiotherapeutic intervention for patients with low back pain (e-Exercise LBP), a proof of concept study was carried …

Background: Insufficient physical activity (PA) is highly prevalent and associated with adverse health conditions and the risk of noncommunicable diseases. To increase levels of PA, effective interventions to promote PA are needed. Present-day technologies such as smartphones, smartphone apps, and activity …