Many adaptation projects struggle with financial feasibility in the current financial system and consequently face a decreased implementation probability. One means of addressing this challenge is the accurate valuation of secondary benefits, for example (social) marketing potential, employment and knowledge …

We, humans have our roots in pre-Anthropocene eras where we gathered skills for survival and establishing our culture. The cumulated tacit knowledge, the skills, ideas and experiences that can only be shared by personal contact and mutual trust, is evolved and cumulated during this pre-Anthropocene era. …

Many studies have suggested that personal practical knowledge is essential for professional development. Recently, there has been growing recognition of the importance of teacher educators’ personal practical knowledge of ‘language’ for student learning development. However, the need for teacher educators …

This two-year longitudinal study explores how an earlier international teaching experience influences the way six newly qualified teachers perceive their current teaching practice and professional self-understanding during personally significant experiences. The concept of an experiential continuum, …

Professional youth workers and their organizations pursue further improvement of quality and transparency in their work. Political developments require to demonstrate the added value of professional youth work to active citizenship. Due to the complex, dynamic and interactive nature of professional youth …

Higher education is tasked with preparing students for a culturally diverse and globalizing world. Additionally, western nations have an increasingly diverse student population and know the success of their students will depend in part on being able to navigate diversity. There is therefore good reason …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

Windsor Plaza hotel is an international 5-star hotel chain across Asia, which has capital investment from Taiwan. Windsor Plaza hotels around the Asia have been facing unprecedented competition within the hospitality industry since hospitality has become the hottest trend attracting plenty of investment …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …