From start-up to scale-up to market domination in a European context. Companies planning to move into the next phase of their development must be able to finance their ambitions. Those that take the long-term view and a healthy focus on revenue generation stand the greatest chance of staying on course …

This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …

The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.

This study was conducted for IES Asset Management BV. The reason for this study is that IES has no insight into their sales forecast. Due to the regular ongoing work activities, the focus on sales targets can be forgotten. IES would like to have more insight and understanding in their revenue predictability. …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Road and City Mobility (RCM) is a business unit of Siemens Netherlands. RCM’s core business is to provide infrastructure solutions for its customers. Generally, 80% of RCM’s revenue is generated by projects; the other 20% of the overall revenue is generated by the sales of products (e.g. electronic variable …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

In the Netherlands, there is a large amount of people who exercise and a large variety of fitness facilities to satisfy that demand therefore it is imperative to have loyal customers in order to maintain incoming revenue streams and stimulate further growth of the company, thus increase the repurchasing …