A healthy lifestyle with healthy food are two ambitions many people cherish. In recent years, the process and components of attaining perfect health have received greater attention. New products regularly appear on the market with claims of supporting or achieving a healthy lifestyle. One of these product …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

The negative image of the pig sector in the Netherlands is an import topic for The Dutch labor union (Nederlandse Vakbond Varkenshouders) (NVV). The negative image of the pig sector emerged by the swine fever (1997), zoonosis, up-scaling, antibiotic resistance, particle matter etc. The negativity has …

This paper will query whether a dedicated news platform can attune to young people’s civic needs? That is to ask: can this be a space that follows a social media logic of conversation and ‘give and take’ – with producers and consumers changing roles or even losing the distinction? How could and would …

Dutch households still appear to have no confidence in the financial sector. In the period of 2006 until 2009, public confidence in Dutch financial institutions fell sharply. In 2010, this somewhat rebounded, but since then remains substantially lower than before the start of the financial crisis. This …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

Existing methods for risk assessment for medical aids are being surpassed by the rapid rise and availability of apps, serious games and online e-health applications. There is a lack of transparency for end users (consumers, patients, care professionals and consultants, and health insurers) regarding …

Combining electric cars with utility services seems to be a natural fit and holds the promise to tackle various mobility as well as electricity challenges at the same time. So far no viable business model for vehicle-to-grid technology has emerged, raising the question which characteristics a vehicle-to-grid …