Het is te verwachten dat winkelpersoneel in de nabije toekomst steeds vaker samen met sociale robots de klant gaat bedienen. Het maakt het werk leuker en efficiënter, en klanten profiteren van de sterke punten van zowel het personeel als de robot. Om winkelpersoneel met een robot zo goed mogelijk in …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

This book brings together voices from various fields of intellectual inquiry, based on the idea that technological, legal and societal aspects of the information sphere are interlinked and co-dependent from each other. In order to tackle the existing gap in shared semantics, this glossary converges the …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Technology has always been a very distinctive feature of human existence. Technology is to humans what nature is to other organisms: our host. Man is nature, but through technology – humans came to stand against nature and its biodiversity; technology is now a global enterprise, advancing on a scale …

We are currently in the middle of the transformation from Martin Heidegger’s modern society to a society based on digital technology. In the developing digital society, humans in their current state of ‘Being’ are increasingly surrounded by systems that are networked and run based on algorithms, software, …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Background and objectives Before the Covid-19 pandemic, important social studies already indicated the severe negative feedback associated with high-rise developments. During the Covid-19 pandemic, citizens were confronted with their neighbourhoods’ insufficient restorative capacity to maintain their …

The term Civic Prototyping is a shorthand for making creative prototyping accessible to anyone who tries to improve the world around them. This means contesting, hacking and innovating with technology on your own terms. This also means creatively engaging technology as a tool for supporting “democracy …

From the very beginnings of the Kingdom of the Netherlands, water management has been a topic of prime importance. This subject has taken even greater priority in recent times due to climate change and the consequent erratic weather and sea-level rise. The measures taken to ensure water safety have been …