The twenty first century is characterised by the ubiquitous rise of developments throughout the globe’s industries. With accelerating changes in the fields of technology, energy and computing, the automotive industry is home to a wide range of developments. Through research, the main trends giving rise …

Citizen participation is booming, especially the number of urban bottom-up initiatives where information and communication technologies (ICT) are deployed is increasing rapidly. This growth is good news for society as recent historical research shows that the more citizens actively and persistently interfere …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

Innovation is not what it was in the 20th century; the classic century of R & D based innovation. The nature of innovation is changing, only in part because different technologies dominate innovation. This paper identifies three main societal trends that are of major importance for strategic management …

The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

The focus of this research refers to the increase of market share on the German vegetarian product market. The problem is that there is little insight on the German vegetarian product market. Vivera does not have a lot of knowledge about their German customers and they do not know what their customers …

Preventing working shortages: a regional pilot in the province of Groningen In 2013 the Centre of Applied Labour Market Research (Kenniscentrum Arbeid, KCA) has developed a method for data collection to get an insight in employer’s future demand for staff. The method is developed to contribute to solve …

Social changes have been influencing determinants for sports participation since the introduction of the Sport for All ideology in the early 1970s. Consistent with Crum’s sportisation theory, today’s modes of sports practices, as well as the network of sport services, have diversified and de-traditionalised. As …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …