This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

The work-family interface is a highly relevant, yet underexposed issue in project management. When projects require family-separation, work demands are likely to conflict with family life and the consequences may be neither beneficial for (project) organizations nor for families. The aim of this study …

Background: Drug resistance is a major problem in ovarian cancer. Triggering apoptosis using death ligands such as tumour necrosis factor-related apoptosis inducing ligand (TRAIL) might overcome chemoresistance. Methods: We investigated whether acquired cisplatin resistance affects sensitivity to recombinant …

High actual turnover rates in Dutch travel industry in combination with demographic changes in the workforce, may have consequences for economic sustainability for Dutch travel companies. A previous study has shown significant differences in the psychological contract of generations in the workplace …

This paper examines the need to identify an appropriate coordination mechanism in a case study by an existing multinational corporation. It is grappling with the salient dilemma concerning the need for including remote employees and other stakeholders to support corporate innovation practice, whilst …

A structured approach to international recruitment for operational hotel staff in the Eurozone. Working paper 2008.

Using stable isotope techniques, this study shows that plasma free fatty acid oxidation is not impaired during exercise in non-obese type II diabetic patients.