This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

The research ‘Increasing Khaya Volunteer Projects’ revenue by means of product diversification’ has been conducted, in order for Khaya Volunteer Projects (Khaya) to determine if they can increase revenue and by this ensure its existence in the future. It is therefore that the follow research question …

Learning is all about feedback. Runners, for example, use apps like the RunKeeper. Research shows that apps like that enhance engagement and results. And people think it is fun. The essence being that the behavior of the runner is tracked and communicated back to the runner in a dashboard. We wondered …

The work we will be discussing here explores how government, industry, the university, and the citizens of a city can arrive through a participatory design approach at an increased and mutual understanding and a shared vision of a desired smart city of the future. Elaborating upon insights from transition …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

It is discussed that the cultural sector provides opportunities to develop key competencies, also referred as generic competencies. Competencies are described as skills, knowledge and attitudes that profession practisers needs to apply in a professional practise, besides job-specific competencies. A …

Crisis response organizations operate in very dynamic environments, in which it is essential for responders to acquire all information critical to their task execution in time. In reality, the responders are often faced with information overload, incomplete information, or a combination of both. This …

Interview met Elise Peters en Dieuwke Hovinga. Begin dit jaar verscheen de publicatie ‘Met je billen in het zand. Zien hoe de omgeving het spel van kinderen vormt’. Hovinga en Peters onderzochten hoe kinderen spelen en welke invloed de omgeving heeft op hun spel. Het boek geeft praktische handvaten …

Engineering students have to learn to create robust solutions in professional contexts where new technologies emerge constantly and sometimes disrupt entire industries. The question rises if universities design curricula that enable engineering students to acquire these cognitive skills. The Cynefin …