Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

Chapter overview 1. About the Company This first chapter will further introduce Nedcars Autoverhuur and will more thoroughly discuss personnel, the company's values, and its mission. Also it will introduce its current customers. It will serve as the context of this thesis. 2. Situation Analysis In the …