Energy transition is key to achieving a sustainable future. However, in this transition, an often neglected pillar is raising awareness and educating individuals on the benefits, complexities, and urgency of renewable energy supply and energy efficiency. This paper exemplifies an educational practice …

In the aviation sector, the variability in the appreciation of safety risk perception factors and responses to risk behaviours has not been sufficiently studied for engineers and technicians. Through a questionnaire survey, this study investigated differences amongst professionals and trainees across …

from the article: Supply chain integration intensifies through digitalisation of business administration (BA) processes. However, it is unclear whether differences exist between the public and private sector in development or implementation of supply chain integration solutions. The large scope of …

Study about voluntary use of mobile apps to promote behaviour change presented at the Etmaal voor de Communicatiewetenschap

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Feedback from digital technology has often been used to support people in changing undesired, unhealthy habits. As yet, there has been little research into the efficacy of these designs. In my PhD project, I evaluated the acceptance, sustained use, and effect of four designs that provide feedback on …

How to create personas to improve designs for behaviour change strategies in the public domain? Three recent cases illustrate lessons learnt and challenges encountered during persona development in the public domain. Personas were helpful to gain insight into diversity within a target group, to create …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

For creating sports innovations we need tools to collect data on physical activity behaviour. Collecting data is time-consuming and expensive. Therefore, sharing data and using it to answer multiple research questions is desirable. Especially in larger multidisciplinary research projects, it is beneficial …