This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

After 15 years of digital openness in education with as its most visible elements OER and MOOCs, the open community is challenged to widen adoption of openness in teaching practices to (as Rogers puts it) the early and late majority of teachers. For them to adopt, the gain should be clear and directly …

June 2015 the Dutch Ministry of Education, Culture and Science formulated an ambitious program for open and online education in the Netherlands in its Strategic Agenda “HO2025, de waarde(n) van weten” (“Higher Education 2025, the value(s) of knowledge”). According to Minister Mrs. Jet Bussemaker: “I …

The economic recession has hit especially hard the residential building sector in the EU region, e.g., the number of the housing completions has decreased -49% and the total residential output has been squeezed down by -24% between 2007 and 2014 (Euroconstruct, 2015). In turn, the aim of our paper is …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

The main objective of this study was to explore the online tools and techniques that independent documentary makers can use to make their productions more interactive and engaging. The research was conducted with an international documentary audience and international documentary producers in mind, and …

The Internet has dramatically changed the business landscape and the way word-of-mouth spreads. The possibilities for small, Internet-depending firms to compete have improved. This study addresses the question how such firms in the Netherlands, Sweden, and Finland deal with word-of-mouth through the …

In early game development phases game designers adjust game rules in a rapid, iterative and flexible way. In later phases, when software prototypes are available, play testing provides more detailed feedback about player experience. More often than not, the realized and the intended gameplay emerging …

Although most authors on Information Literacy do not really differ in their definitions of the information literacy concept, phenomenographic research makes clear that in the context of education at least two different conceptions can be distinguished: an “Information Problem Solving” conception and …