INTRODUCTION Woman-centered care has become a midwifery concept with implied meaning. In this paper we aim to provide a clear conceptual foundation of woman-centered care for midwifery science and practice. METHODS An advanced concept analysis was undertaken. At the outset, a systematic search of the …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

How to create a Critical Diversity Literate Art School, in which students and teachers of all cultural and ethnic backgrounds, genders, sexualities and (dis)abilities feel treated with equity and are supported to explore their full potential? This is the question at the heart of, and one of the main …

In opdracht van het bedrijf heeft de student onderzoek gedaan naar hoe het bedrijf meer merkwaarde kan creëren voor het cloudstorageproduct. Cloudstorageproducten zijn producten waarmee een gebruiker bestanden online kan opslaan en delen. Deze producten nemen in populariteit toe en ook het bedrijf merkt …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

Purpose: This paper is a critical discussion of the Leiden Manifesto for libraries already engaged in bibliometric practices. It offers practical recommendations based on the work of the European Association for Research Libraries (LIBER) Working Group on Metrics. This work is in the beginning phase …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

Het Nederlandse onderwijssysteem kan beschouwd worden als ‘the hidden secret in education’ (Alma Harris). Weinig landen zijn in staat om hoge onderwijs kwaliteit te combineren met een grote mate van gelijke kansen. Daarmee kan Nederland naast gidslanden zoals Finland, Canada/Ontario en Singapore een …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …