In machine learning, people stay responsible for defining both the available data, and the desired outcomes. The growth of knowledge and insights remains both critical and constantly dependent on developments, and therefore on professionals. Although the quality of our work can increase through the use …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Movement is an essential part of our lives. Throughout our lifetime, we acquire many different motor skills that are necessary to take care of ourselves (e.g., eating, dressing), to work (e.g., typing, using tools, care for others) and to pursue our hobbies (e.g., running, dancing, painting). However, …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Reliable management information is invaluable for policymakers and advisers to make informed policy decisions. Depending on the information needs of the policymakers and the characteristics of the data required, different approaches exploiting different ways to process data from multiple sources, may …

The primary goal of front of pack (FOP) labelling is to help consumers make healthier choices through communication. A secondary goal is to encourage producers to improve the nutritional composition of their products. Evidence has shown that (FOP) labelling can help consumers to make healthier food choices …

Purpose – Since the end of the financial crisis in 2013, the residential real estate market is booming in Amsterdam. Especially for singles and starters it is almost impossible to live in Amsterdam. This high demand and low supply in the market can be defined as an opportunity for investors to invest. …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

The Netherlands is well-known for its urban density and extensive knowledge of climate adaptation measures. Old neighbourhoods are being restructured and Marsaki is one of the leading firms that develops sustainable solutions. A specific neighbourhood in Goes-Oost, called the Verzetsheldenbuurt, is going …

The internship takes place in the department of technique Randstad, being involved in various projects related to the ground, infrastructure and water sector. Together with other public and private organizations Sweco agreed to work towards a sustainable sector by signing the Greendeal sustainable GWW …