This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

In the Netherlands, there is a large amount of people who exercise and a large variety of fitness facilities to satisfy that demand therefore it is imperative to have loyal customers in order to maintain incoming revenue streams and stimulate further growth of the company, thus increase the repurchasing …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

The main research question of this thesis is: ‘’How can Doublewide Productions book 20% of all booked shows between 9PM and 5AM within one year, while generating at least 50% of the regular revenue of these off-hours time slots?. In order to answer this question, sub questions were set up related to …

Many charities are facing increasing difficulties in attracting sponsors to fund the charities’ activities. This thesis gives an answer to the problem of the organisation in how it can increase their revenue for the next few years. This research focuses on two distinct areas: first, other weekend schools …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

IKEA stores around the world are part of the IKEA franchise, the franchisor of which is called Inter IKEA Systems B.V. All IKEA stores need to fulfill mandatory requirements set up by Inter IKEA Systems B.V., such as which services to offer customers, one of these mandatory services is the picking with …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

Due to their limited size, many small and medium enterprises (SMEs) cannot justify full-time HR professionals in their organizations. Thus, the complex and time-consuming nature of many HR activities can result in a significant drain on existing managerial resources. Professional employer organizations …

What are successful companies? That question will be investigated. The determination of successful factors will be identified by explaining the successful factors of a company by the following questions: How come successful ventures are successful and non successful ventures are not? What are the most …