This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The regional office of the Royal Association MKB-Nederland, the largest entrepreneurs’ organisation in the Netherlands, MKB-Nederland Noord asked us if we could support small and medium-sized entrepreneurs (SME’s) in the North of the Netherlands to fulfill social conditions in public procurement. SME’s …

In comparison to feral horses which spend 12-16 hours with feed intake behaviour and travel up to 28 km a day, nowadays management of the horse by humans has shortened its feeding time and introduced unfamiliar feed types, especially cereals containing a large amount of starch, protein concentrates and …

The purpose of this article is to explore the determining factors of household expenditures on sports participation. Due to a relatively large amount of zero-expenditures, simple regression methods are not suited. Because of methodological reasons, the two-step Heckman approach is used over the Tobit …

It will be hard to find a Dutchmen under 50 years old who is not able to understand and speak English. Dutch pupils in secondary education spend about 4 hours a week studying grammar, reading texts, listening to conversations and giving presentations, all in English and that for four to six years. They …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

What is the impact of transparency for Cordaid regarding the increase of donors? A survey showed that people find transparency very important and that transparency in finance and communication will help Cordaid to get more donors. Nowadays, people want to be more involved when they spend their money …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …