In their initiatives to achieve organizational safety goals, managers, but also members of safety institutes – such as regulators – often seem to follow what in the military might be called “normaltaktik” or “order-type tactics”. Also military attitudes towards safety seem to resemble and reinforce normaltaktik. …

Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …

The Israeli Defense Force (IDF) encountered numerous problems during the invasion of southern Lebanon in 2006. Division 162, for instance, experienced serious difficulties while approaching the village of Ghandouriyeh.2 Even though multiple axes of approach were available the IDF took the route along …

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …

Asymmetric warfare is hot, because all bigger conflicts fought in the world today are more or less asymmetric. According to Bart Tromp, late professor in the theory en history of international affairs, the war fought between the United States and the Iraqi Army in the last decade of the previous century …

The contemporaneous viewing of Global TV (GTV) during the recent conflict in Kosovo demonstrated that the Milosevic government used 'SoftWar' tactics to attempt to counter balance US/NATO in the global mil-pol regime. The resultant effects upon the bodies politic of the NATO nations may well have helped …