Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …

Sub-national authorities [SNAs] have seen a great development in their influence in the European up from the 1980s, due to several processes at work in Europe. Multi-level governance [MLG], a theory derived from studies on European Integration, explains for instance the changing interaction between different …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

Managing the channel network brings challenges each distributing manufacturer will have to face business life. As the ultimate goal of both manufacturer and intermediaries is to maximize their profitability in the market, it takes mutual understanding and serious devotion, close teamwork and effective …