Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

In 2005,one of Schering-Plough's core products- Clarityne was approved by the Chinese State Food Drugs Administration (SDFA) from prescription pharmaceutical to OTC drug in the Chinese market.Together with the increasing awareness of health care of the Chinese citizens, it gave a great chance to Schering-Plough …

The contents of the thesis are summarised in the bullet points below: o Problem statement: Low attendance of the Cultural activities. o Hypothesis of the situation: Changes in Management (centralization) and failure to promote the cultural activities efficiently. o An in-depth analysis of the Cervantes …