This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

Objectives: To present the results of the process evaluation of the PLAYgrounds program, using the RE-AIM framework. Design: This study provides information regarding Reach, Adoption, Implementation and Maintenance. Methods: The PLAYgrounds program promotes increasing levels of physical activity in 6–12 …

The European Social Fund, ESF, along with the European Regional Development Fund and the Cohesion Fund is part of the European Structural Funds. These Funds are created to narrow the differences in living standards and prosperity throughout the European Union. Since 1957, the aim of the European Social …

In this dissertation, the European Commission's selection process of policy instruments to tackle climate change has been reviewed, with the main focus on understanding what internal factors have influenced the Commission in this process and how this has led to the implementation of soft policy instruments. …

This paper is aimed at presenting a theoretical definition for the construct of social entrepreneurship as competence for the social economy in Europe. This definition is part of a study that was designed and developed in two phases. This paper will present only the results of the first one: the formulation …

Development cooperation has a long history, but in the last decade a considerable change has become visible: many organisations are shifting from traditional service delivery to the poor to a new approach that includes more people in life changing processes and makes them a part of that change themselves. …

The coming decades, the baby boomers (born between 1946 and 1965) are going to retire. This retirement wave will cause a loss of knowledge for organizations and thus threatens the organization‟s ability to make knowledge productive and thus competitiveness. As knowledge management (KM) is the formal …