This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Abstract-Architecture Compliance Checking (ACC) is an approach to verify the conformance of implemented program code to high-level models of architectural design. ACC is used to prevent architectural erosion during the development and evolution of a software system. Static ACC, based on static software …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

Digital Dreams is a young, ambitious game design and development company with drive and a lot of technical knowledge in it's field. The lack in communication skills has led to a situation where there was no consistency or strategic intent in the communication. In order to bring the company from an infancy …

Nowadays many schools are innovating and often do so by purchasing new electronic school boards. My training school did this as well. They bought several ActivBoards to modernize the school and its way of teaching. The only problem was that many teachers did not know how to use it and the school was …

Collecting local memories on-line is a growing practice with participatory elements on different levels. Three levels of participation – micro, meso and macro – are introduced by describing an exemplary case: the Memory of East in Amsterdam. These levels of this particular case can be grounded in the …

We review over 10 years of research at Elsevier and various Dutch academic institutions on establishing a new format for the scientific research article. Our work rests on two main theoretical principles: the concept of modular documents, consisting of content elements that can exist and be published …

In this paper we discuss the design process that took place while creating social software for Amsterdam University of Professional Education (AUPE) and the interactive knowledge platform, called ‘Theme-sites’. Themesites are used collaboratively by nine universities bound by a consortium, Digital University …