The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The Russian travel and tourism sector shows a high potential to grow and become a main global player in the field of tourism. The tourism industry contributes about 5.9% to the total GDP of the country. In 2011, the sector’s total contribution was 3.4 million Rubles, or $106 billion dollars. (WTTC, 2012) …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

We propose that writing can be employed to foster the kind of career learning required in the twenty-first century. The article offers insights into how writing exercises and approaches can be applied to help students construct their career stories in a way that allows them to engage in a dialogical …

Neoliberal discourse often conceptualizes nature in relation to its market utility and economic development. This article will address the role of metaphors in shaping neoliberal discourse in business education. The aim of this article is to reveal reasoning patterns about environmental problems and …

This article discusses the possibility of integrating deep ecology (DE) and animal rights (AR) perspectives within environmental education (EE) and education for sustainable development (ESD). The focus of this article is on three questions: why are DE and AR not currently central to EE/ESD debates? …

Corporate Social Responsibility is an emerging term often used in the globalizing world. The concept CSR has many definitions. The general idea is that companies involved in CSR improve their activities on economic, social and environmental level. This theory is called the Triple Bottom Line. Thus, a …

1e alinea column: Ook in je beleggingsbeslissingen is het voor echte performance wellicht tijd om eens voorbij best practices (dan word je namelijk hoogstens tweede) te kijken naar next practices. Als je op zeker speelt, verdien je weinig geld. Want anderen gingen je al voor. Maar kun je nog meer op …

The issue of management of the supply chains of electronics in a sustainable manner is becoming more and more important all around the world. There are growing concerns about the amounts of electronic waste, controversial labour practices and the chemical and energy consumption management. These are …

Ontwikkelingen in de maatschappij, in het bijzonder de ontwikkeling richting een kennismaatschappij, vereisen voor het onderwijs de ontwikkeling van een praktijkgericht en vraaggestuurd onderwijsmodel (Meijers, 2006). Studieloopbaanbegeleiding (slb), gericht op het realiseren van een loopbaangerichte …