In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

3form Europe (part of the Hunter Douglas Group) is an independent establishment of 3form located in Schiedam, The Netherlands. This location, office and factory, provides all sales-support and production for Europe and Africa. 3form Europe has 55 employees. The employees of 3form are divided into seven …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Corporate Social Responsibility is an emerging term often used in the globalizing world. The concept CSR has many definitions. The general idea is that companies involved in CSR improve their activities on economic, social and environmental level. This theory is called the Triple Bottom Line. Thus, a …

Aruba Aloe is looking to expand their sales out of the Americas and is looking at other markets. This research paper will make a case for the Netherlands as the market of choice and at the same time give the company insight as to what they can expect. First off, the basic information of the company is …

This advisory report is written for Rowans Leisure Centre in North London. The leisure centre is well-known in (North) London and offers their customers different types of entertainment, such as bowling and karaoke. They recently added the option to hire a suite at the centre. The request to Sense Advertising …