This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

In this chapter, Troxler and Van Woensel will try to identify the possible socio-technical changes that 3D printing effectuates and their larger consequences on businesses, the economy and society at large. To this end, they first track the emergence of three-dimensional printing technology. They draw …

This essay provides a debate about Lasswell’s policy scientist of democracy (PSOD, 1948) in comparison to the model of liquid democracy (21st century) based on the question if the digital age requires new models of democracy. The PSOD of Lasswell, a disciplinary persona, is in favour of an elitist approach …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

The book is concerned with narrative in digital media that changes according to user input—Interactive Digital Narrative (IDN). It provides a broad overview of current issues and future directions in this multi-disciplinary field that includes humanities-based and computational perspectives. It assembles …

The development of the World Wide Web, the emergence of social media and Big Data have led to a rising amount of data. Infor¬mation and Communication Technol¬ogies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. …

Supply chain finance krijgt steeds meer aandacht bij bedrijven als een middel om hun supply chain strategie te ondersteunen. Het gaat hierbij niet alleen om het reduceren van kosten maar ook om het mitigeren van de risico’s in de keten. Wij verwachten dan ook dat vooral bij grote bedrijven de toepassing …

Computers create environmental problems. Their production requires electricity, raw materials, chemical materials and large amounts of water, and supplies (often toxic) waste. They poison dumping sites and pollute groundwater. In addition, the energy consumption in IT is growing exponentially, with and …

TU Delft has started working on its third satellite mission called DelFFi, which is planned for a launch in 2015. In this graduation project spanning 17 weeks, a faulttolerant storage system consisting of three SD cards was designed, implemented and tested for DelFFi that utilizes triple-modular redundancy …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …