In today’s multichannel retail environment, consumers’ experiences in one channel influence their perceptions of another channel. Specifically, consumer evaluations of a firm’s online store have been found to be influenced by consumer interactions with the firm’s in-store personnel. This paper is among …

On a four-year bachelor course at Inholland University of Applied Sciences in the Netherlands, additional modern language was offered to first-year students studying at three locations. Since each location only had a few students and there was only one language teacher available, across the three locations, …

Aanleiding: In opdracht van huidtherapeut Sahar Waise werd onderzocht of er een verschil is tussen de mate waarin patiënten last ervaren van acnélittekens in het gelaat en hun kwaliteit van leven (KvL), met als doel om de KvL van de patiënten te verbeteren. Dergelijk onderzoek kan voor erkenning zorgen …

In order for bookstores to compete with its online competitors it is important that brick-and-mortar bookstores can distinguish themselves. One way to distinguish themselves is to create an effective store environment. Therefore, this research investigates how bookstores can improve the store environment, …

Workplace wellness has become a popular way of working among companies. Being able to work on mental and physical health at work increases employee loyalty, productivity and decreases absenteeism rates. It is therefore important to stand out in the market by offering a vitality program, to attract new …

From the article: "Whilst the importance of online peer feedback and writing argumentative essays for students in higher education is unquestionable, there is a need for further research into whether and the extent to which female and male students differ with regard to their argumentative feedback, …

Whereas there is ample e-commerce research on how online store beliefs and consumer online affective states may influence online purchase intentions, no research so far has examined whether the hierarchy of effects between these concepts differs across product types. In this study, we fill this research …

Het is nog onduidelijk hoe personen van 15 tot en met 29 jaar online een keuze maken voor een soa-(thuis)test. Voorafgaand aan de koop doorloopt de (potentiële) klant eerst een proces voordat de definitieve koop is beklonken. De vraag is hoe een consument de fasen tot en met de koop doorloopt. De probleemstelling …

Background A key factor in successfully preventing falls, is early identification of elderly with a high risk of falling. However, currently there is no easy-to-use pre-screening tool available; current tools are either not discriminative, time-consuming and/or costly. This pilot investigates the feasibility …

This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …