The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …

Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …

The goal of this research was to investigate to what extent Christian thinking influenced the European integration after the Second World War. Christian thinking refers to values embedded within the Christian mindset. The reason for this research was the Nobel Peace Prize received by the European Union …

One of the most difficult choices that organizations face is the choice to spend resources today to reduce the probability or negative impact of events that may happen tomorrow. In hindsight, it seems to be a waste to spend organizational resources on reducing the risk of low probability events that …

The aim of the paper is a contextual analysis of universities in the Netherlands: an analysis of the key issues and external developments, and how they affect the academic organization, the organization of academic work and the characteristics and preferences of scientists. Subsequently, we will discuss …

The Chemical Weapons Convention (hereinafter 'the CWC') and its implementation organ the Organization for the Prohibition of Chemical Weapons (hereinafter 'the OPCW or 'the Organization') were purposely created by states to overcome the mutual threat of chemical weapons on the global agenda. Despite …

The Arctic Ocean stands at the threshold of significant changes. Climate change and the melting of ice have a potential impact on vulnerable ecosystems, the livelihoods of local inhabitants and indigenous communities, and the potential exploitation of natural resources. (Ilulissat Declaration, 2008, …