This report gives the answer to the question: “In what way can Riverdale motivate shop owners to participate in the omnichannel strategy?” It is important to know what drives the shop owners and what will persuade them to be willing to be a part of this change. The implementation of an omnichannel strategy …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

Door de sterke groei van online shoppen hebben fysieke winkels een sterke noodzaak om voor een optimale winkelbeleving te zorgen. Dit artikel schetst een model dat retailers kunnen gebruiken. Vanuit een heldere positionering dient een gerichte aansturing van de vijf P's plaats te vinden met speciale …

The next generation fulfilment centres are large logistic properties that respond to the growth of business to consumer e-commerce. To respond appropriately, these custom-made properties have to provide an optimal environment aligned to the e-retail strategy to generate as much productivity, cost reduction …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

In dit document wordt het afstudeerverslag behandeld. Het afstudeerverslag geeft een procesmatige en gedeeltelijke inhoudelijke weergave van mijn afstudeerproject. Elke fase en de bijbehorende producten daarvan worden behandeld in dit document. In het afstudeerverslag en de producten waar naar wordt …

Vanwege de toenemende aandacht voor stadslogistiek en de circulaire economie, is in dit artikel onderzocht of afvalstromen van winkeliers in de binnenstad door een logistiek bedrijf kunnen worden opgehaald. Het KennisDC Logistiek Gelderland werkt hiervoor samen met het KennisDC Logistiek Amsterdam. Om …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …