What will a shopping street look like in 2025, when online shopping continues to show double-digit growth? And what will 3D printing do to factories and logistic companies, when we can ‘print’ more and more products at home or around the corner? The digital economy is one of the most pervasive game changers …

An overview of innovations in a particular area, for example retail developments in the fashion sector (Van Vliet, 2014), and a subsequent discussion about the probability as to whether these innovations will realise a ‘breakthrough’, has to be supplemented with the question of what the added value is …

An interactive full-length mirror that allows you to browse through an endless collection ofclothing and see immediately whether something fits you, including when you turn around, and which also allows you to send a picture quickly to your family and friends to hear what they think. This mirror is a …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

Recent years have shown the emergence of numerous local energy initiatives (prosumer communities) in the Netherlands. Many of them have set the goal to establish a local and sustainable energy provision on a not-for-profit basis. In this study we carried out exploratory case studies on a number of Dutch …

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …

Over the past few years the terms 'fair trade', 'sustainable' and 'organic' have become more present in combination with tea products in the supermarkets. These terms are used for many different goals. Some suppliers actually try to provide the consumer with a product that has been produced following …

De gemeente Den Haag buigt zich al jaren over de revitalisering van de winkelstraat Stationsweg. Ze typeert de straat, die tussen het station Hollands Spoor en de binnenstad ligt, als ‘de rode loper’. Dit roept het beeld op van een aantrekkelijk route waar men plezier aan beleeft. De vraag is in hoeverre …

This report examines the consequences of unaccompanied and separated, asylum-seeking children (UASASC) turning 18, that are passing through the asylum process in France, the United Kingdom and the Netherlands. It compares the asylum procedures as well as the practices in the management of unaccompanied …